In December 2025, Xu Tianjun, founder of the Nobid brand, led his team to visit Guangdong Haotai Animal Health Food Technology Co., Ltd. many times to conduct in-depth exchanges on strategic cooperation. On December 24, the two sides reached a strategic cooperative partnership.
Guangdong Haotai Animal Health Food Technology Co., Ltd. is a leading supplier of pet products in China, with business covering pet staple foods, snacks, health products, medicines and other fields. The company has built a modern factory of 18000 square meters in Nanhai, Foshan, equipped with 45 fully automatic production lines, covering many categories such as pet health products, functional grains, and prescription grains. The products have passed many international certifications such as ISO9001, ISO22000, and BRC.
According to the cooperation agreement, Haotai will provide stable supply guarantee of pet products to all direct and franchised stores of Nobid, and at the same time provide exclusive centralized purchase prices for Nobid franchisees. The two sides will also carry out in-depth cooperation in product co-construction and standard co-construction.
Xu Tianjun, founder of the Nobed brand, said: "Haotai's professional accumulation in the field of pet food is highly complementary to Nobed's medical and health service capabilities. Through this cooperation, Norbed franchisees will obtain a more competitive product matrix, and pet owners will enjoy more scientific nutrition solutions."
Previously, on December 9, 2025, Xu Tianjun had led his team to Haotai for the first in-depth business exchange and cooperation negotiation. The formal conclusion of strategic cooperation marks an important step in the construction of Nobid's supply chain system.
